Sunday, January 10, 2010

A new free online keyword suggestion tool

A new free online keyword suggestion tool If you want to succeed on the Internet, it is extremely important that you choose the right keywords for both organic search engine optimization and pay per click marketing. If you choose the wrong keywords, you'll waste a lot of time and money. A new frekeyword suggestion tool helps you to find good keywords.

Don't screw it up: why should other websites link to your site?

Don't screw it up: why should other websites link to your site? Links from related websites are very important for the position of your own site in Google's search results. Unfortunately, it's rather difficult to convince other people to link to your site .

Paid links: do they really affect your Google rankings?

Paid links: do they really affect your Google rankings? Many websites on the Internet will link to your website if you pay them for the links. Is this a good method to increase the link popularity of your website or can you get in trouble if you use paid links?

Five steps: How to outrank your competitors on Google

Five steps: How to outrank your competitors on Google To get high rankings on Google, it is not necessary to have everything that Google expects from a great website. You just have to be better than your competitors. If you have a website with optimized web pages, it is usually the quality of the links that make the difference. The tips in this article will help you to get better rankings than your competitors.

How to get your website above the regular results on Google - without paying for it

How to get your website above the regular results on Google - without paying for it This week, we're showing you how you can optimize the listings of your website on Google Maps. Good listings on Google Maps can result in many website visitors.

Official search engine statement: link building do's and dont's

Official search engine statement: link building do's and dont's Bing recently published a document about link building. Although it focuses on how Bing deals with inbound links, it can also help you to get better links for Google, Yahoo and other search engines. The most important points of Bing's document can be found in this article.

The right SEO tactic for low and high competition

The right SEO tactic for low and high competition Depending on the keywords for which you want to get high rankings, you have to employ different tactics. Keywords with less competition require different tactics than keywords with high competition. Two charts illustrate the importance and the effect of different optimization tactics.

The right SEO tactic for low and high competition

Image optimization: get more visitors by being listed at the very top of Google's search results Google Images has indexed billions of images. If your image can be found for the right keyword, then you will get targeted visitors to your website. We have six tips that help you to get your images on Google's first results page

IBP has been one of the best SEO investments I have ever made!"

I have been using IBP for a couple of years now and always achieve top rankings. I have recently shifted my online focus from products oriented to advertising oriented. The flagship of my new focus has achieved top rankings after being registered for just a couple of months. IBP has been one of the best SEO investments I have ever made!

New Google patent reveals better contextual targeting of image and video ads

Google is apparently working on a technology that will help in improving the contextual relevance of image and video ads. A recently published patent explains how the newly developed technology works.

New York Times: why Twitter will endure

The history of the Internet suggests that there have been cool Web sites that go in and out of fashion and then there have been open standards that become plumbing [...]
I vastly overestimated the importance of broadcasting on Twitter and after a while, I realized that I was not Moses and neither Twitter nor its users were wondering what I thought. Nearly a year in, I've come to understand that the real value of the service is listening to a wired collective voice.

Google's blue interface (aka Jazz) being seen by more searchers

A new Google user interface Google hopes to push sometime this year. Technically, it is not named Jazz, but I think that is the name that might stick. Only a few Google users saw the interface. But ever since the New Years period, I have been seeing more and more reports of users seeing the interface.

Beyond PageRank: learning with content and networks

The 'Google Page Rank Algorithm' is a common example. The downside is that the typical references to PageRank are a naive view of Google search, but the upside is that it is a nice opportunity to introduce some fields of study that I want to talk about. [...]
When we only focus on human-generated link structures such as those used in PageRank, or collaborative filtering, we miss the bigger picture that includes those approaches, as well as approaches based on the content itself, often text."

Google toolbar PageRank update

Almost exactly like last year, Google is pushing out a New Years PageRank Update now. Mid-December we reported PageRank shifts or penalties and today, there are wide spread reports of a PageRank update in the Google Toolbar."

How much time should you invest to get in Google's real-time results?

The problem with Google's real-time results is that they do not appear for all search terms and that each result is quickly replaced by another result.
For that reason, you cannot get lasting results in Google's real-time results. It is much better to invest your time in getting listed in Google's regular search results. A listing in Google's regular top 10 results will bring many more targeted visitors to your website than a listing in the real-time results.
Google's real-time results are a nice addition to Google's portfolio. However, they are also problematic. Will high authority posters sell links in their tweets? How will Google find out if a posted message is true? For example, Google real-time results recently reported the death of actress Natalie Portman although the story was not true.
Add they keywords for which you want to be found in a natural way to your social media posts. Do not try to cheat the system. Try to get in Google's results regular top 10 results and offer something interesting on your website so that other people talk and tweet about your website.

How to get in Google's real-time results

Google hasn't revealed how the real-time results are chosen but there are some things that seem to have an effect. If you want to see your tweets in Google's real-time results, you should consider the following:
Google analyzes the text used in the blog post, tweet, etc. to determine the quality of the post. If a post looks like spam, it won't be chosen for the real-time results.
Google seems to create profiles of users that are re-tweeted more often than other users. If a Twitter user has many high-authority followers, it's more likely that the tweets will appear in the real-time results.
Google wants to identify spammers by the quality of their followers and the quality of their messages. The collected information will be used to calculate an "Update Rank" for each contributing user.